The Outcome
Strategy in Action
A focused view of the commercial problem, strategic choice, execution, and measured result.
3.4×
Revenue growth
180%
Social growth
🔍 The Problem
TummyTummy was struggling to establish identity in a market dominated by Indomie. Low brand recall, generic messaging, and no clear reason-to-buy beyond price.
💡 The Strategy
Repositioned the brand around Nigerian family values and meal culture, moving from product features to emotional connection with the everyday Nigerian home.
⚡ Execution
Built a full digital content calendar, ran geo-targeted campaigns, activated retail partnerships in key markets, and launched an influencer-seeded PR push.
📊 Results
3.4× revenue growth over 18 months, 180% organic social growth, improved awareness, and increased retail velocity across three major markets.