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Case Studies

Strategy in Action.
Results in Numbers.

Every engagement is different. Every result is specific. Here is how we've solved real problems for real Nigerian businesses.

FMCG / Brand Strategy

TummyTummy Noodles β€” National Market Penetration

How a challenger noodle brand took on category giants and built genuine market share through targeted positioning and multi-channel digital campaigns.

3.4Γ—
Revenue growth
180%
Social growth

πŸ” The Problem

TummyTummy was struggling to establish identity in a market dominated by Indomie. Low brand recall, generic messaging, and no clear reason-to-buy beyond price.

πŸ’‘ The Strategy

Repositioned the brand around Nigerian family values and meal culture, moving from product features to emotional connection with the everyday Nigerian home.

⚑ Execution

Built a full digital content calendar, ran geo-targeted campaigns, activated retail partnerships in key markets, and launched an influencer-seeded PR push.

πŸ“Š Results

3.4Γ— revenue growth over 18 months, 180% organic social growth, improved awareness, and increased retail velocity across three major markets.

Automotive / Digital Marketing

Innoson Vehicles β€” Digital Presence & Lead Generation

Building the digital marketing infrastructure for Nigeria’s foremost indigenous vehicle manufacturer β€” from fragmented presence to a lead generation system.

280%
Lead increase
9yrs
Engagement span

πŸ” The Problem

IVM had a compelling product story but lacked the digital infrastructure to tell it at scale or convert online interest into qualified sales leads.

πŸ’‘ The Strategy

Built a content-first approach around Nigerian pride and economic patriotism, supported by social, SEO, and paid search strategies.

⚑ Execution

Established editorial operations, built SEO content, managed Google and Meta campaigns, supported the dealer network, and developed the IVM brand narrative.

πŸ“Š Results

280% increase in qualified digital leads over 24 months, stronger online share-of-voice, and digital becoming a primary dealer-enquiry channel.

Entertainment / Brand Launch

ilumin8 Movies β€” Market Entry & Audience Building

Launching a new Nollywood production brand with differentiated positioning and a strategic first-release campaign.

50K+
Opening audience
12wks
Campaign span

πŸ” The Problem

A new production company had no audience or brand equity and needed to establish credibility in a market with high skepticism for new entertainment brands.

πŸ’‘ The Strategy

Positioned ilumin8 around production quality and authentic Nigerian storytelling, inviting the audience in as stakeholders.

⚑ Execution

Designed the identity, built social presence, developed a 12-week pre-launch campaign, and managed press and influencer activation.

πŸ“Š Results

50,000+ people reached in the opening campaign, strong earned media coverage, and above-industry social engagement within 90 days.

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